In talking with other therapists about using shame concepts with clients, we encounter a problem over and over: clients experience so much shame at awareness of shame that it becomes impossible to talk about it. One therapist from my Tomkins Inst. Study Group started calling shame "Herman" to avoid using the word. I have had some success talking about "feeling bad." Gradually, I introduce the concept of "feeling bad" being a natural, normal response to certain experiences, which I can later define as impediments to positive affect. By this time, it is easier to introduce the term "shame." I have also had success introducing the Compass of Shame as response to feeling bad before introducing the term "shame."