One of the best books I've read about this subject is Bringing Out the Best in People, by Aubrey C. Daniels, PhD. (McGraw-Hill, ISBN 0-07-015358-2) I would be interested in others' thoughts about it. Daniels calls his field Performance Management.
I am actively managing an industrial safety project based mostly on Applied Behavior Science. Is there anyone who would like to discuss this aspect of "OD?"